I just discovered the Leupold VX Hog Rifle Scope 1-4x 20mm. This rifle scope has some interesting features.
Most interesting is the reticle (see picture below). There are two versions, a 30mm tube w/ illuminated reticle ($479) and a 1' tube w/o illuminated reticle ($230).
Since it starts at 1x with an illuminated reticle, it behaves just like an AimPoint. With a built in 4x zoom!
This has gotten some good reviews...